Social Media Love: An Interview with Austin Food Blogger Amy Kritzer

Valentine’s Day is right around the corner and marketers are not about to let you forget it. By mid-February, logos and branding switch to shades of pink or red and testaments of love take over our news feeds. This year for Valentine’s day we decided to focus not on relationships (we have horoscopes for that) but on our love for the industry.

We sat down with 5 local social media all stars to find out what they LOVE about social. First up, food blogger, influencer, and author, Amy Kritzer.

Amy began her blog, What Jew Wanna Eat, 6 years ago as a simple hobby. With a focus on Jewish recipes and tongue-and-cheek humor, she quickly realized she was on to something.

“After 5 months of blogging I received an email from a reader. She used my recipes to get back in touch with her Jewish roots. I didn’t realize before that the connection food has to other people.”

Feeling inspired, she quit her normal 9-to-5 and started attending culinary school… and the rest is history! Well sort of. Amy has seen her blogging business explode with opportunities from personal chef clients to a social media followership of over 30 thousand, to a recently published cookbook (Sweet Noshings) and an online store (Modern Tribe).

SD: Amy, you keep so busy! How often are you creating content?

AK: One recipe a week. I care more about quality over quantity.

SD: You’re going to be on an upcoming panel for Austin’s very first Social Media Week. Can you tell us a little bit about what to expect?

AK: Our panel is going to be all about working with influencers. [A business] shouldn’t just work with influencers for the sake of doing it and think it will translate. And for influencers, you have to know when to say no and if it doesn’t make sense.

SD: So what do you LOVE about social media?

AK: Honestly, all of the friends I’ve made. I’ve made so many great friends who I’ve never even met in person.

SD: Wait… How does that even work?

AK: Well for me, there is a group of kosher blogs that have kind of joined forces. You comment on each other’s posts and over time you start chatting. Kind of like blind date friends.

SD: Who do you like to follow on social media?

AK: Molly Yeah, she’s one of my favorites. Brunch Boys. His photography is just amazing. I Will Not Eat Oysters is another great one that I love.

SD: One last question. What would be the one piece of advice you’d give to someone who is an aspiring blogger or influencer?

AK: Stay true to yourself and your brand. Don’t try to copy someone else. There is so much competition. Also, it’s ok to say no. I know it’s exciting when a brand reaches out but don’t say yes for a buck. And last thing, HAVE FUN! Seriously, if you’re not having fun, what’s the point.

Check out Amy’s panel on Influencer Marketing during Social Media Week Independent Austin on Tuesday, February 28th at 9AM.

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