What Your Brand Is Missing By Not Social Listening

We’re only in the second month of 2018 and it’s already looking to be an impactful year for social media. As we long suspected, Facebook has shifted yet again in favor of the pay-to-play advertising model. In light of all of these changes, brands will have to up the ante in new and creative ways as the competition to stand-out on social media and capture desired audience attention is becoming more intense. One crucial way businesses are staying ahead of the social media curve? Adding social listening as a tool in their marketing arsenal.

 

WHAT IS SOCIAL LISTENING?

As a content marketer, I’ve heard the phrase “content is king” more times than I can possibly count. Over the years, content creators have been urged to tell brands’ stories in engaging, authentic ways both through paid and organic social media. But what happens when you put down the megaphone for a second and hand it off to those who matter most: your customers?

That’s where social listening comes in. Simply put, Sprout Social defines social listening as the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. As the name implies, social listening at its very core is all about listening to what customers and potential customers have to say about your brand. Take it a step further, and it’s equally about reacting and acting upon those insights and conversations you’ve discovered.

We left it to Convince & Convert to explain some of the many, many ways social listening can be used as an invaluable pillar of your brand’s marketing strategy. Some takeaways:

  • Social Listening gives you a deeper understanding into how to improve your company’s customer service protocol
  • It can help you understand your competition on a deeper level
  • It can give you crucial insights that will help better manage your online reputation.
  • It can help you be proactive with up and coming industry trends
  • Social Listening can provide you with captured insights to help mold future content strategy, improve and influence your businesses’ online social presence and improve overall brand sentiment

 

HOW TO IMPLEMENT SOCIAL LISTENING INTO YOUR STRATEGY

Your company doesn’t need thousands of dollars in order to implement a successful social listening strategy. If your business is looking to take the next step, feel free to check out these 15 social media monitoring tools as recommended by Hootsuite.

Always be sure to know what your goals are, determine what the important keywords and trends are in your industry that you will need to focus on, and always think proactively.

 

YOU ARE WHAT YOU LISTEN TO

Just like the phrase you are what you eat, you are what you listen to. If you overlook the benefits of social media listening in 2018, you may as well be implementing your marketing strategy with a blindfold. Regardless if you’re a huge company or a team of two, social listening can play a huge role in accelerating business growth and foster community among your customers.

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