How Social Media is Changing Fashion Week
Every season, I anxiously await New York Fashion Week…to appear on social media. Fashion week comes alive in New York city followed by London, Milan and Paris, and social media allows people to follow every second of it if they’re not lucky enough to be there in person. With New York Fashion Week Spring/Summer 2015 coming to an end, I thought I’d called out my own insights on how social media is changing Fashion Week.
A little background information about myself: I’m a 23 year-old who is obsessed with fashion but is stuck in a poor girl’s world. I’m constantly on social media following fashion/lifestyle brands, publishers, bloggers, YouTubers and Instagramers. You name it, I’ll know [insert pronoun].
YouTubers + Brand Sponsorships
One thing I’ve noticed during these Fashion Weeks is that many big-name fashion brands are partnering up with industry-related YouTubers. What’s great is that the YouTuber is able to expand their audience and they’re able to attend one of fashion’s most elite event.
For fashion/lifestyle vloggers, YouTube lets them have the ability to express style via storytelling – meaning videos, text, images, voice-overs, animations, etc. but with a creative twist. For fashion/lifestyle vlogger Clothes Encounters (Jen Im), who has over 1.4 million subscribers, she got sponsored to go to Autumn/Winter NYFW 2015 by Tide. While that might seem odd, she also partnered with Refinery29 and Pixie Market to take an inside look during Fashion Week.
Like clothesencounters, UCLA student Amy Lee, who goes by the name VAGABOND YOUTH on YouTube, puts out video content on fashion and lifestyle because 1) she enjoys it and 2) it pays for her bills. With over 206K followers, she got invited to see KYE’s show at Spring/Summer NYFW 2015 on behalf of Sperry and Chictopia. In this video, she recaps her New York trip for her subscribers.
Instagram + Aesthetically Pleasing Visuals
Now, don’t get me started on how gorgeous most fashion bloggers/Instagrammers profile feeds are. Below are examples of my favorite ones captured during Spring/Summer NYFW 2015. Instagram for those in the fashion world is a platform for those perfect shots. From the very candid street-style photos to “here’s what I’m eating, but ooohh look at my sunglasses, too!” photos. Instagram followers who appreciate fashion want to follow those who showcase design in the form of clothes, food, interior design and travel.
Instagram allows those attending Fashion Week to post photos at their fingertips, literally. Instead of having to wait to go to their hotel to upload their photos to their laptop and then to their blog, Instagram allows their followers to get a glimpse into their life – but oh-so-perfectly filtered and curated.
Snapchat + Real-Time Stories
Similar to Instagram’s platform, fashionistas use Snapchat to capture raw footage. Based on what I noticed from Chriselle Lim (@chrisellelim), Aimee Song (@songofstyle) and Eva Chen (@theevachen212), they used Snapchat to record their daily key moments during Spring/Summer NYFW 2015. Since shows occur after one another in different locations, it’s genuinely nice to know that these girls hustle and bustle. Chriselle Lim explained to her fellow Snapchatters that she had to get ready in the cab in 10 minutes going to her next show. Personally, Snapchat allows me to get an instant look into Fashion Week instead of waiting 24 hours for a blog post to pop up on Vogue.
Here’s a look at behind the scenes footage captured by some of my favorite Snapchatters:
*If you don’t know who Bill Cunningham is, please do yourself a favor and watch the documentary about him. (Sneak peek here.)
Until then, the day will miraculously come where I’ll be able to attend at least one show during Fashion Week. If not, there’s always social media. Follow me on Twitter (@amandakhoang) if you’d like to hear me rant about food and fashion.