Improve Your Tagging Game
Now that you’ve learned how to share correctly sized images, let’s talk about the next step in assuring your photos get great engagement… Tagging! Much like most New Year’s Resolutions, tagging comes in many different forms. Here are the different types of tagging and how you can utilize each to gain followers and increase engagement on Instagram.
Arguably the most important tool on Instagram, hashtags are a great way to boost engagement and bring in new followers who are searching for the hashtags you used. A hashtag can be incorporated into the caption of your post, added into a comment or both! In general, you don’t want to use more than three hashtags in a caption, so we like to add additional hashtags to a comment, as you can see above. Be sure the hashtags are relevant both to your photo and to the community you’re hoping to reach. Pro tip: Try using a free program like Webstagram to identify the best hashtags for your industry based on keywords.
Much like on Twitter and Facebook, Instagram allows you to @mention a person or brand in a caption or comment. Utilizing mentions is important on Instagram for many reasons. It allows you to give credit to someone, as we did in the example above. It also sends that person a notification, which increases the likelihood that they will engage with your photo or better yet, follow your account.
Another helpful way to increase awareness and followers on Instagram is by tagging the location where the photo was taken. In the above photo, not only did we @mention Spun in the caption, but we added a geo-tag so that anyone searching for photos in that location would find ours, and hopefully engage and follow! Note: You do not have to physically be in the location you are tagging to geo-tag the photo there.
Last but not least, we can’t forget about tagging in the actual photo. This form of tagging is only visible when the photo (or video) is tapped on, and is more personal, as these photos will appear in the “Photos of (account name)” section on a profile. However, it is a good way to give credit to someone similarly to @mentioning them in a caption. Many savvy Instagrammers use this a trick to engage with influencers by tagging them in a photo you think they’d be interested in seeing.
Now that you know all of our tagging secrets, go ahead and tag @socialdistillery in your photos to show off what you’ve learned!