Inspiring a new generation of coders.
The Game Plan
Social Launch / Community Management / Advertising / Email Marketing / Branding & Design
Goals were developed to drive qualified applications, foster awareness, engage press and, most importantly, inspire people to learn the language of the 21st century: coding.
Designing for the audience
Social Distillery created a consistently beautiful look and feel throughout MakerSquare’s social channels, something we knew design-savvy developers would appreciate. The initiatives supported by Social Distillery included branding and graphics for event-marketing specific goals including Ruby Noobies, MakerStories, coding focused holiday graphics, and many more. These graphics were repurposed across channels including Facebook, Twitter, Instagram and additionally used for advertising.
Creating Conversations Daily
Day-to-day executional tactics contributed to increased digital word-of-mouth sharing and chatter around graduates looking for jobs and further connected MakerSquare’s talent with local tech companies. Additional on-site live tweeting and media sharing support during quarterly Career Days(#MKSCareerDay) helped showcase students’ final web apps to tech advocates, recruiters and companies from around the country. Content marketing tactics to engage advocates and influencers helped further increased reach and visibility of Career Day through Storify recaps of event tweets and blogs highlighting each student’s project.
Hanging Out with Potential Applicants
To further increase awareness and ultimately drive applications, Google+’s Hangout feature and functionality was used for live Q&A between MakerSquare staff and potential applicants. After developing the run-of-show, Social Distillery managed online conversations while MakerSquare staff engaged interested candidates with frequently asked admission questions. With a successful first run, this tactic is now planned as a quarterly marketing effort.