Ring in your New Year with Social Distillery
Another year has drawn to a close and we’re ready to unleash our newest social media badassery in 2018. However, as the old adage goes…
“The farther back you can look, the farther forward you are likely to see.” – Winston Churchill
Mr. Churchill, we hear you loud and clear. We’re not only looking at the biggest Social Media takeaways but also what happened with Social Distillery in 2017.
2017 Big Social Takeaways
2017 was the Year Digital Ad Spending Finally Beat TV
According to Magna, the research arm of media buying firm IPG Mediabrands, digital ad spending reached $209 billion worldwide which is 41 percent of the market in 2017, while TV brought in $178 billion which is 35 percent of the market in 2017. Marketers expect the gap to continue to widen with all of the technological advances within social.
Influencer Marketing as a Fundamental Brand Strategy
In 2017, influencers have entrenched themselves as defining voices in consumer marketing. Brands are willingly handing over the reigns as they look to passionate brand advocates to sway consumers on social media and it will not be letting up anytime soon. In fact, over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. And companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.
The Rise of Augmented Reality
Many of you might think we sound like a broken record, but in 2017 we saw huge strides for AI being a part of the daily landscape. Remember when Apple announced the iPhone 8 and the iPhone X? Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well. For example, look at what Facebook Spaces is doing.
Social Distillery is Ringing that 2018 Bell!
Social Distillery had an amazing year in 2017. As we ring the bell to usher in 2018 we’re looking back at a few of our accomplishments.
We’ve been ramping up for an even better 2018. Join us and see where Social Distillery can take your business this year! From our Social Distillery family to yours, we wish you a prosperous 2018!