Social Distillery’s Participation in the Upcoming Social Media Week Independent Austin

With South By Southwest fast-approaching, many companies are no doubt focusing their attention in that direction. However, for us social savvy Austinites, we’ve got something else on our minds: Social Media Week Independent Austin. As we mentioned in a previous blog, #SMWiAustin is being organized by our friends: Best Practice Media President, Claire Winslow (Executive Director), and Creatives Meet Business founder, Ashland Viscosi (Creative Director).

Not only are we excited to witness Austin’s first Social Media Week, but we are also gearing up for the various sessions and classes Social Distillery will be a part of. Below you’ll find an extensive list of where you can find us during the conference.

A Conversation with Gay Gaddis
Moderator
Kristen Sussman 
Session Description
Gay Gaddis is CEO and Founder of T3, one of the largest woman-owned independent advertising agencies in the U.S. and recognized as one of the top five innovation agencies in the world by Forrester Research. T3 specializes in digital innovation for leading brands (Allstate, UPS and 7-Eleven, among others) and employs 200 people nationwide. An active spokesperson and writer, Gay blogs for Forbes, is part of Fortune’s Most Powerful Women Insider Network, is a guest on Bloomberg Television and is the author of the upcoming novel COWGIRL POWER. Join moderator Kristen Sussman as they discuss how the agency has evolved alongside social media.
Session Date/Time
Monday, 2/27/17 – 2:00 PM to 2:50 PM
Session Location
Google Fiber, 201 Colorado Street, 78701

Panel: Social Data, Tex-Mex & ROI
Speakers
Kristen Sussman, Ryan Johnston, Emily Gartner, Gary Wilcox
Session Description
Chuy’s and brands alike are increasingly investing more resources and budget into their social media. Understanding the ROI of these efforts is a top social business priority. Chuy’s has enlisted the help of Social Distillery, a social media agency, and a PhD at The University of Texas, to develop new strategies to meet this goal. The Social Media Predictive Model (SMPM) uses predictive analytical techniques to identify statistically relevant activity such as likes, website visitors or community growth. This panel not only explores social media strategy and ROI, but also, recent implications found by Chuy’s social media team. Guess what? We’ve begun to solve the puzzle.
Session Date/Time
Tuesday, 2/28 – 3:30 PM to 4:30 PM 
Session Location
The Hideout Theatre, 617 Congress Ave

Masterclass: Introduction to Facebook Advertising
Teacher
Kristen Sussman 
Masterclass Description
There are over 1 billion people checking Facebook daily and if you are not currently advertising, you’re missing out on the ability to reach the ones that will love your product or service. This class will teach you some of the insider secrets about the new Facebook ad platform and how to target your ads to be shown to the people most interested in your business. Topics covered will include creating ads, targeting ads, setting up custom audiences, retargeting, the power editor and best practices for getting the best return on your ad spend.
Masterclass Date/Time
Wednesday, 3/1/17 – 10:00 AM to 12:00 PM
Masterclass Location 
General Assembly, 600 Congress Ave, 14th Floor

Masterclass Name: Finding Your Brand Voice 
Teacher
Robynne Trifiletti
Masterclass Description
For those with a business or business idea, this class will help you understand how to differentiate your brand and product through the development of a brand voice. Brand voice helps define the personality of your business and directly links to your positioning, targeting and strategy. In this class, we will cover how to recognize good branding, get to the root of your brand’s mission, break down how to identify your target audience, develop a value proposition for your brand, and create a new piece of content using your brand’s new voice and tone.
Masterclass Date/Time
Wednesday, 3/1/17 – 2:00 PM to 4:00 PM
Masterclass Location 
General Assembly, 600 Congress Ave, 14th Floor

Visit the SMWiAustin website for a full schedule, list of speakers and to register. Bonus: Use the code socialdpromo at checkout to receive 30% off your badge. We hope to see you at one of our classes and panels, and if not, catch us at one of the happy hours or morning networking events throughout the week. Tweet us @socialdistiller to let us know what you are most looking forward to about #SMWiAustin!

Recommended Posts