Themes in Super Bowl 50 Commercials

Admittedly, football is not something I’m particularly passionate about. So, it will come as no surprise that the aspect of the Super Bowl I most look forward to is the commercials. If you haven’t been on an Internet cleanse for the past week, you’ve likely heard people talk about the ads that have been released already, and have maybe even watched a few of them. If not, here they are for your viewing enjoyment.

Based on the commercials thus far and the response to last year’s ads, I’ve identified four main themes to expect on Sunday.

Make us laugh, not cry

I know I’m not alone in thinking last year’s ads were a bit of a downer. Luckily, this year looks to be much more humorous. That’s not to say serious topics won’t be addressed, but they’ll just be addressed in a more light-hearted way. Budweiser, for example, has chosen to switch from the tearjerker puppy commercial to Helen Mirren casually telling us not to drink and drive, while chowing down on a burger and sipping a beer.

Nostalgia at it’s finest

Maybe it’s the fact that this is the big Golden Anniversary for the Super Bowl, but I have a feeling many of the ads will include an element of reminiscing about the past. The most obvious example so far is Pokemon’s “Train On” commercial, which pays homage to the 20th anniversary of the game by leaving hidden references to the story lines for true Pokemon nerds to notice (yours truly not included).


Bring on the celebrity power

Though there is never a shortage of celebrities in Super Bowl commercials, I predict the ads will be even more star-studded this year. Bud Light’s newly released commercial featuring Amy Schumer and Seth Rogen has been getting a lot of traction on social media lately and I wouldn’t be surprised if we saw many more successful celebrity endorsed ads on Sunday.

Social media buzz

Social definitely appears to be playing a big part in the pre-Super Bowl commercial hype. As I mentioned above, Bud Light has already gained attention on social media, and many other ads have seen success, capitalizing on catchy hashtags like #BaldwinBowl and #SuperBowlBabies. As for during the game, I am excited to see how Key & Peele’s live commentary for Squarespace will turn out.

Hope this gives you something to look forward to on Sunday! I’ll be interested to see the commercials that haven’t yet been released. It’s always more fun to watch an ad on the TV as opposed to the computer, in my opinion. Follow me on Twitter at @shellycrossland for some fun live tweeting during the game! (About the commercials, not the actual game of course).


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