Instagram Favorites: Brands & Influencers Who Are Killing the Game

June 07, 2018 | Blog
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We all have that favorite brand, company, or influencer that stands out constantly on our social media feeds. Whether it’s a tv personality, free-spirited restaurant, or prominent organization, there is something to be learned from every well-run social account.

In this blog post, we’ll be focusing on the queens and kings of Instagram. This platform allows for a diverse amount of content all centered around one key concept: good photos. Without the quality shot, all of the other tools of Instagram can’t really function. Good captions and hashtags can’t stand on their own. Gifs and stickers on Instagram stories can work on a blank canvas, but they can also emphasize an image, video, or repost.

For the best of the best on Instagram, it’s about balancing every element the platform offers. Here are 5 Instagram accounts that have found their own way to leave an impact on their followers.


For those with a taste for adventure, REI sparks a craving for outdoor journeys through striking images of nature. From rock climbers to campers to adventurers of all ages (and species—they’ve got a soft spot for furry companions), REI creates a welcoming environment online through mostly user-generated content (UGC). They even feature specific outdoor adventures on their story to inspire their audience.

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The Doughnut Project

If the goal of this handcrafted doughnut shop’s Instagram is to make your mouth water, mission accomplished. High-definition posts of sparkly doughnuts, behind-the-scenes features of chefs hard at work, and different highlights of events within the community keep their social presence strong.

Kylie Jenner

Bare with me here. Whether you’re a fan of the Kardashian/Jenner empire or not, there’s no denying that Kylie is doing a great job of marketing her makeup line, Kylie Cosmetics, on Instagram. With her official Snapchat breakup (see angsty tweet below) and an endless stream of Instagram stories showcasing swatches of her famous lip kits, Kylie is a living, breathing advertisement for her own products.

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Let’s talk local. When it comes to branding and marketing a smaller business, using the right voice and appealing to a specific audience is important. Irene’s is a perfect example of how creativity can be your best friend on Instagram. From gorgeous food shots to colorful, on-brand artwork, Irene’s keeps their feed fresh and is sure to sprinkle in some UGC along the way. No wonder so many Instagrammers are posing in front of their infamous neon sign.


What makes this hospitality site’s Instagram so impressive? They only post user-generated content, which means great advertising for them and props to their hosts across the globe. You can even book a room or home straight from their Instagram feed, so if you see that perfect vacation spot, it’s yours.

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Whether you’re using Instagram to promote a local business, share the stories and ideas you believe in, or build your own empire, the power lies within the user. See how we’re keeping our own Instagram bright and innovative with features like story highlights and our Spotify Agency Playlist.

blogs, austin, instagram, celebrity-influencers, influencers, instagram-stories, airbnb, doughnut-project, irenes, kylie-jenner, rei, user-generated-content

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