We all have new years resolutions; fitting into those old jeans, running that half marathon, eating healthier, learning a second language... We think that each one of those little promises to yourself and your future is wonderful and magical. But we also know that come the second week in January, we'll all be sitting on our couches, diving into that second piece of chocolate cake wondering what happened. ¿Que no?
That's why we wanted to help you make and keep some social media promises, and in the next few blog posts we'll be going over exactly how and why you can improve your game on social.
So without further ado, let's get into the first topic: Correct Social Media Image Sizing. We all know that using images increases engagement, but using a bad image, or a poorly cropped image can communicate something entirely different, like ineptitude, laziness and unprofessionalism. Image sizing can be infuriating though, every channel has different requirements and all are seemingly obscure. To help, we have compiled some tips that will keep your images looking good and your engagement up.
1. Don't stretch it.
The camera can add 10 pounds, but it shouldn't add 100. Don't change the aspect ratio of your image. In other words: don't stretch it to make it fit, instead, try cropping it to make it work.
2. Make sure your image is cropped correctly, not randomly.
Cropping is good, but make sure you are cropping the image correctly. Don't let a program do it for you, you may end up with the the wrong point of focus, or none at all. Think about what you are trying to communicate with the image and then crop accordingly. Additionally keep an eye on the whole image and avoid, if possible, things that might accidentally attract attention, like cutting someone's head off.
3. Double check the resolution.
Blurry, fuzzy, pixelated; all of these things are bad, bad, bad. Make sure your content is high quality and has a high resolution. When you are taking photos, double check to make sure the lighting is good, this can help cut down on pixelation. And don't try to "res-up" or increase the size of the image if it's too small, it won't work. It's a better bet to find or shoot something new than use something that doesn't look good.
4. Helpful Tools
Everyone can make their posts look great! Follow the above rules and try a program like Canva, They have a ton of helpful tools as well as channel specific templates. Additionally, If you are looking for a complete list of social sizes, check this guide by Spredfast. It's my go-to before I create any Social content.
Now get out of here you, go on and make some beautiful image posts - in the correct sizes - and see what kind of engagement you get.