Last night members of the Social Distillery team put their expertise to the test by serving as panelists at the latest installment of Creatives Meet Business. Each event covers a different area of business focus, and last night it was all about social media!
To kick things off we surprised the room with a custom Snapchat geofilter, created specifically for the event!
The world of social media is fast and ever-changing. To help attendees navigate the social sphere, topics were divided between six social media marketing experts. Here’s a quick recap of the speakers and a few key takeaways:
Alex Cos (Strategic Account Manager - Facebook) Paid Strategies for Small and Medium Businesses
When designing your paid strategy, understand what you want your target audience to do once they see your ad or post. Is it a call to action to buy a product or do you want them to attend an event? This will depend on the type of business you have but regardless of the industry, social media can help get the word out to your audience.
Meredith Gonsalves (General Assembly) Strategy Mapping
You should always take steps to design a valuable strategy before you start posting:
Ryan Johnston (Social Distillery Chief “Jokes” Officer) Storytelling & Paid, Owned + Earned Content
Storytelling is an important element for building brand awareness and expanding your community:
Emilie Kopp (Partner - Bonobo Interactive) Building Your Community & Channel Definition
When building your online community you should keep in mind a few key things:
Remember, building an online community goes beyond having a place for your audience, it’s about providing value consistently over and over again.
Kristen Sussman (Social Distillery Queen Bae & President) SEO and Keywords
The goal of strong SEO is to create a funnel of content where someone will stumble upon your brand and ultimately become an advocate and customer. Kristen shared the following seven tips to do this:
Hailey Whidden (Social Distillery Sweetheart) Content Calendars & Curation
Content creation is flat out time consuming. Utilize these 3 different types of content when curating content:
When putting together your content calendar think about the following:
This was just a taste of the awesome educational conversations that happened last night at CMB. To catch the entire event series and hear more panelists past and present check out the Creatives Meet Business podcast on iTunes and Stitcher.
Big thanks to Ashland Viscosi for founding such an amazing event series and for inviting our ragtag group of marketers to share some knowledge!
Photo credit to David Brendan Hall.