During the month of June we experienced a heatwave in the social media world. There’s been a cool down so sit back, relax and enjoy a sip of social.
All Caught Up
Remember the mute feature that came out a few months ago? It’s been rolled out to all users now and there’s a new kid in town. In early July, Instagram launched the “You’re All Caught Up” feature when you’ve seen every post from the last two days. Any posts that you’ve already as well as posts from previous days live beneath this new message.
Before this change, we could see posts in our feed from that morning to the previous week. This new feature is exciting for users and businesses alike. Our feeds will be more relevant and time sensitive. Keep this in mind for planning out your content calendars. All posts will have a 48-hour window in the new feed.
Get the Party Started
Time to party, watch party that is. Watch Party is a new way for people to watch videos on Facebook together in real time. When a Watch Party starts, participants can watch videos (live or recorded) and interact in the moment. This is in an effort to bring people together around video, create connections, and ignite conversations via Facebook. Buzzfeed held three Watch Parties last weekend with their Tasty series, sharing cooking tips and recipes with fans.
We’re excited about the limitless possibilities this new addition introduces. Centered around community, Watch Party provides a venue for fans to spark a conversation and introduces brands to family and friends. We can already imagine a Chuy’s Watch Party. Creamy jalapeno dip, anyone?
In an effort to be more transparent and accurate, Twitter is taking down accounts with odd behavior. What constitutes odd behavior? Quite a number of things including “unsolicited replies or mentions, Tweeting misleading links, or if a large number of accounts block the account after mentioning them.” During the past few years, Twitter has locked these accounts and now will be removing them. What does this mean? The average account will lose four followers while those with a large following will see a significant drop.
Be mindful of how you utilize social to spark conversations. From the wise words of our Director of Social, “If you’re going to be on social, BE social.” This will keep your account from looking suspicious. Also, don’t stress on losing followers from this. They were not an active part of your community and like age it’s just a number.
Alright, alright, alright! We hope you’ve enjoyed Social Hour. Remember we’re here to give you your monthly dose of news. See you next month at the end of August. Until then, check out what else we can do for your business.