Ever wonder who attends SXSW? This year, we saw an opportunity to better portray our humble city and all that happens during the city-wide event known as SXSW. We've decided to focus on what we do best: content and storytelling. We'll be capturing street photography during SXSW 2016 and are calling the series #LastInLine. Think Humans of New York or The Sartorialist, but with photos of SXSW attendees and a short caption to capture their story.
We'll be out everyday of SXSW to capture photos to be featured on our social channels, as well as, our website. Keep an eye out for our team if you'd like to be featured. We'll be wearing #LastInLine gear plus some brand new kicks — white Vans. The intention is to document SXSW, which seems to be underphotographed. Think of us as your insider photographer for SXSW.