Once the second biggest social network after Facebook, Twitter has seen a steep decline as of late. In just four years, Snapchat has already gained over 10 million more daily users. However, all is not lost for the ten-year-old social network, provided it is able to improve within the next six months. One of the recent attempts at improvement comes in the form of Stickers, announced last week.
Users can now add fun accessories, emojis and props to a photo when posting to Twitter from a mobile device. Not only do the stickers act as a way to jazz up images, but they are also a new, visual spin on the hashtag. The hashtag aspect comes into play when you tap on one of the stickers in a photo and are taken to a dashboard with images featuring the same sticker, similar to when you click on a specific hashtag.
I tested it out on the above tweet by tapping on the American Flag, and sure enough, I was taken to a newsfeed where I could scroll through images that featured the flag sticker. Some of the noteworthy photos using that particular sticker came from the Olympics, and Zac Efron (personal note: I realized I was not yet following Zac, and my middle school self was very disappointed).
Stickers also present interesting new opportunities for brands to attempt to increase engagement and awareness. For example, taking advantage of popular stickers could potentially bring more brand awareness similar to using a trending hashtag.
The Phantom of the Opera tried its hand at using Stickers to drive engagement, by asking followers to chime in on which stickers they would use to describe the musical. I took a quick look at the responses and number of likes and retweets, and the post definitely received more attention compared to the account’s other tweets that week.
Stickers are not yet available for all Twitter users, but should be within the next week. Social Distillery just got access, so keep your eyes peeled for some colorful fun in your Twitter feed! (See the featured image on this blog for a taste of what you can expect.) I also happen to be one of the lucky chosen ones, and already tried my hand at stickers this week on my personal account!
Whether stickers will be enough to propel Twitter back into the popularity of its early days remains to be seen. But it is definitely a step in the right direction, because really, who doesn’t love stickers? Tweet us @SocialDistiller and let us know your thoughts on the new feature. We also want to see how you’re using stickers, so be sure to mention us in your creations!