Ask any marketer what they think the next big thing is, and they’ll prooooobably answer Virtual Reality or VR for short. While some people might compare VR to the likes of Black Mirror, one thing is inevitable -- it’s slowly but surely securing its place in the marketing and advertising world.
You may have noticed VR making its rounds in pop culture, but what is it exactly and why is it so special? Virtual reality is defined as the use of computer modeling and simulation that enables a person to interact with an artificial, 3-D visual or another sensory environment. Put simply, virtual reality allows us to create experiences that don’t actually exist in real life.
There are varying levels of VR simulation, ranging from non-immersive VR Experiences to a fully-immersive experience. Through technology (think headsets, cameras, and other high-tech gear), fully-immersive VR allows you to simulate reality, stimulating as many senses as possible and allowing people to come face to face with interactive elements. It’s the technological magic transports you to other worlds, all while remaining in the comforts of your home.
So, how is VR changing our lives? Here are just some of the inspiring and futuristic ideas coming to life with the use of Virtual Reality.
The New York Times wanted to shed light on children displaced due to the atrocities of war. This VR film tells the story of children from their point of view. Although the video isn’t for the faint of heart, it’s a fantastic example of how journalism can merge with Virtual Reality to tell a gripping story.
Anyone who has gone through the woes of decorating a new home knows that there are many frustrations that come with it. That was BEFORE IKEA decided to step in and save new homeowners with its VR experience. Their app lets you choose furniture from its catalog to see what it will look like in your home!
If you’re daydreaming about your next big adventure, Google’s “Hidden World of National Parks” may hold you over until you book your next flight. You’re now able to explore some of America’s most beautiful national parks using a mix of VR, panoramic photographs, and 360-degree video.
It’s obvious that VR goes far beyond viral YouTube videos of grandmas in headsets experiencing futuristic tech for the very first time. According to Hubspot, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion. Yeah, that’s an illion with a B.
You cannot ignore the impact VR will have on marketing campaigns, plain and simple. Give it time, and you’ll see Virtual Reality making its way in several facets of your life, albeit video games, public service announcements, experiential marketing at festivals and more.
Talk about a technology revolution, huh? What do you think of virtual reality? Inspired? Scared? Tweet at us and let us know @socialdistiller.