Other World Computing (OWC) has been providing quality hardware products and support to the computer industry since 1988 and features one of the largest online catalogs of computer, iPod®, iPhone®, and iPad® enhancement products. OWC started working with Social Distillery in April of 2013 with goals to grow their community, drive leads and increase sales, as well as to collect email addresses for additional marketing.
Social Distillery developed a plan to create and launch fully integrated social media marketing campaigns and executed community management. Social media proved to be a valid marketing channel, resulting in ROI and driving leads. Increased community management also offered OWC opportunities for customer care improvements and customer relationship nurturing.
To celebrate 25 years of business, we developed a creative social media campaign to engage brand loyalists and build OWC’s customer database.
To help further increase email subscriptions, Social Distillery developed Valentine’s themed campaign that ran the entire month of February. The campaign included humorous Facebook ads designed to draw in a broader audience. The ads directed users to a Facebook app where they were prompted to sign up for OWC’s email list in order to receive subscriber-exclusive deals. Valentine’s campaign ads achieved an average Click Through Rate (CTR) of 2.46%, 146% better than the target CTR and 143% better than December’s average of 1% CTR (which is deemed a successful percentage for Facebook).
To increase sales of popular giftable items from Other World Computing and drive email subscriptions around the winter holidays we leveraged Facebook advertising.
Community growth on Facebook over 6 months
More people reached on Facebook compared to previous year
Emails acquired through social over 6 months
In revenue driven by social over 6 months